Is it me or is everyone wearing the same thing? If it’s not ASOS then it’s Zara and if it’s not Zara, it’s Mango – am I right? Don’t get me wrong, I’m a Mango girl through and through and when I have a last minute outfit panic, I know that ASOS has my back. But lately I’ve been looking for more. More under the radar brands that can shake up my style.
Perhaps it’s because it’s summer and there are lots of weddings and social situations filling up the calendar that pose potential duplicate outfit problems with other guests, but I’ve been on a mission to find some worthy alternatives to my usual go-to’s. Above everything else, Instagram has been my saving grace to discovering new under the radar brands. I find myself double tapping up a frenzy and almost stalking my favourite social stars to hit me up with where to snap up that skirt. While my usual appreciation of “gorgeous top” still stands it’s taking on a more “no seriously babe, WHERE do I get this?!” stance.
And I have a feeling I’m not alone here. Over the last couple of weeks, while I’ve been stock piling saved Insta shots and racking up online shopping bags, my inbox has been filling up with messages of recommendations of under the radar brands. So , I thought it was high time I gave you a little insight into my little fashion black book.
NASTY GAL
Ok, I know this one isn’t exactly under the radar but it definitely was for me until recently. Cue me spending 2 hours and £300 on a huge Nasty Gal haul. Don’t let the name and less-than-glossy site fool you, they have some sweet, sophisticated and oh so chic pieces on there whatever your style is.
The dress in these pictures is one of theirs along with three other button-down floaty alternatives I bought. Thing soft hues, slogan tees and vintage-style shorts. You’ll be seeing a lot more Nasty Gal on here soon!
Sezane is one of those under the radar brands that seems like it’s everywhere for those in-the-know A favourite with bloggers and You Tubers alike, it’s the cool girl brand we all swoon over in our feed. The great thing about Sezane is it’s diversity – it has something for all body shapes which the market is really lacking.
That elegant French girl aesthetic is woven into every piece and it has this gorgeous air of romanticism about its pieces. From cheesecloth dresses that are perfect for summers on the Med to slogan sweatshirts begging to be layered under a tough leather jacket in the summer.
REALISATION PAR
If you’ve ever lusted over those cool Instagram girls reclining on white sand in a cool slip or cherry printed shirt, chances are it’s from Realisation Par. Championing the every woman, the designer duo have taken nostalgic prints and classic silhouettes and made them into versatile pieces we can wear time and time again.
Whether it’s a daisy print silk midi skirt or an uber flattering summer dress, they have that whole endless summer thing nailed. I’ve been dreaming about their Ozzie dress for months and may have to get it before the season’s out!
FOR LOVE AND LEMONS
Over the last few weeks there has been an under the radar brand that kept cropping up time and time again. A frilled jumpsuit here, a silky blouse there, For Love and Lemons was a dark horse in the Insta fashion world. A cross between Never Fully Dressed and Realisation Par it keeps things simple and understated with flattering cuts and girly prints.
Flitting between frilly hems and boyish cuts, they can easily be teamed with trainers, sandals or wedges for a day-to-night look. All you need is an Aperol Spritz and a pair of sunnies!
ROUJE
If you haven’t guessed by now, my style seems to have edged towards a more definitive summer style and one I’m definitely adopting into other seasons. A kind of romantic simplicity which doesn’t go out of style or lose it’s cred as every new trend passes it by. The type that can be worn year after year and Rouje is an under the radar brand that certainly delivers longevity.
Their current collection has a certain dolce vita vibe with its tie-up espadrilles, button-down cami’s and cinched-n waists. So retro in a cool Alexa Chung kinda way.
It’s SUCH an under the radar brand that I don’t have a shopping widget for it! But you can buy directly from HERE
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