WHY I’M INVESTING IN FASHION

investing in fashion

investing in fashion

investing in fashion

investing in fashion

investing in fashion

investing in fashion



I was working in a department store when I was 18 when I saw it. Salmon pink, buttery soft with chunky gold buckles and a lining that would last forever. I had been obsessed with fashion my entire life and I knew all of the designer collections by heart, but there was something about this brand that screamed high fashion. From the gold lettering to the timeless colourways, Mulberry was my benchmark for my first furore into investing in fashion. My intention was to save and save the hundreds of pounds and feel every second of that proud purchase. Unfortunately, as I worked in Kurt Geiger and my love of shoes (combined with my staff discount) took over my debit card every month!

But, that Christmas, my then-boyfriend very kindly bought it for me as a present. Although I was over the moon when I caught a glimpse of that black dust bag on Christmas morning, there was a part of me that wanted to buy it for myself. To feel that sense of accomplishment and dedication to something I’d lusted after for the last 18 months. Because for anyone that knows, it doesn’t matter if it’s your first designer purchase or your 100th, there’s no feeling like it. It’s not just another exchange of money for something that you love, investing in fashion is a moment in time that represents where you are in your life.

Whether you saved months and years for it, working two jobs and hoarding all your birthday money or splashed out when you got paid because you just got that promotion you’ve been dreaming o. You will always remember how you got there every time you look at it. I know this is something not everyone can relate to, investing in fashion isn’t for everyone and that’s fine. As I get older, I’m thinking about it more as I look at my wardrobe and think about what will still be there in 5-10 years time. Will that stockpile of ASOS bags still look box fresh? Will slouchy boots still be on trend? Maybe not. And there goes all the money I spent with them. With that in mind, I would much rather spend a bit more money on style that will stand the test of time. As Carrie Bradshaw said:

“I like my money where I can see it – hanging in my wardrobe” and she’s so right (as usual!).

When the time comes for a wardrobe clear-out when I hit 30, 40 or even 50 I know my money has been well spent when there are still pieces in there that wouldn’t be out of place, whatever the decade. And who knows, I may even team it with the odd ASOS piece every now and again.

What’s your take on investing in fashion? Do you have an item that you saved and saved for? Was it worth the wait and the money? I’d love to know.


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