If you haven’t guessed by now I have a bit of an obsession with beautiful lingerie so when Mimi Holliday’s new AW14 collection landed in my inbox to say I was a little excited is a big understatement. Mimi Magic, continues the brand’s 10th anniversary celebrations in a riot of colour and ingenious design taking inspiration from some of Damaris’ most iconic collections. . The little sister of luxury legend Damaris, Mimi Magic offers a fun and flirty theme without straying too far from what we love most about the brand.
Luckily we don’t have to wait too long to snap it up as the 12th May will see the launch of Mimi Hollidays’ collaboration with Selfridges where ten exclusive lines for ten years of Mimi will be sold through a fabulous pop up installation in the department store.
AW14 will be in-store and online from the 15th of July, 2014.
Click HERE for the Damaris collection