She’s been somewhat quiet since Gossip Girl wrapped, but marrying a Hollywood heartthrob aside, it seems that Blake Lively has been rather busy creating a new lifestyle website. Launching today (two days early, she’s very efficient!) Preserve focuses on food, fashion, DIY, health, relationships and pretty much everything else that makes up…life. Or in Lively’s own words, it is “part magazine, part e-commerce hub, part philanthropic endeavor and above all, a place to showcase the power of imagination.” Sounds very ominous but doesn’t that seem like an awful lot for one person to do? Well, contrary to speculation, Lively has enlisted a team of content writers and specialists to run the show as she holds down the position of Editor.
In her humbling Editor’s Letter, Lively explains that through her intimidation, she is ” hungry for experience. I’m comfortable with the knowledge that I’m not a teacher, but rather, a student. I don’t do any one thing perfectly. I do a lot of things though. Some well, some not-so-well. Everyone has a story to tell. This idea is the cornerstone of Preserve.”
And if that wasn’t inspiring enough, 5% of every purchase in the Style, Home and Taste categories will go to Covenant House, a charity that helps young people escape the streets and build a better future. Not hugely charitable but every little helps.
Watch out Gwyneth, there’s a new lifestyle guru in town.