Who wouldn’t want to be Beyonce? Hugely talented, successful, beautiful and one half of America’s power couple. Well, some of that may be a little out of range but thanks to her new partnership with Topshop, you can dress like her at least.
Parkwood Topshop Athletic Ltd will produce athletic streetwear clothing, footwear and accessories in categories such as dance, fitness and sport categories. Although the brand is still unnamed, Beyonce said in a statement, “I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward thinking,” She continued “Working with its development team to create and produce a technical and fashion-led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”
Owner of Arcadia, Phillip Green has been quick to determine that this is a “partnership” rather than a done-to-death celebrity collaboration. Topshop have confirmed that Green will be bringing in a separate team of designers to start work on the new venture.