If one of your New Years resolutions is to get fit then this little piece of news might make the challenge a little more inviting. After the success of her ongoing collaboration with Adidas, Stella McCartney has now launched StellaSport; a collection aimed at a younger, edgier audience who want to work out in style.
“It takes the Stella girl from the campus to the club and finds a link in sport and technology without sacrificing style,” Stella told WWD. “There are signature moments, like our new self-laced sneakers, that give individual personality. These pieces are designed to complement your life and be totally realistic that fashion and sport technology are here to stay as a huge part of our life and wardrobes, and this is the attitude we are shouting about.”
The collection includes onesies (yes, I know!) backpacks, knee-high socks, brightly coloured tanks and trucker hats. Yep, this ones not just restricted to the gym people, it’s heading out onto the streets too.
StellaSport launches 15th January on the Adidas website, Topshop and Nordstrom.