October is Breast Cancer Awareness Month, and what better excuse to get yourself some new underwear than charity? Fashion designer Stella McCartney has designed a new, pink line of lingerie to raise awareness for this important cause.
With a host of A-list friends on speed dial, McCartney called on her go-to supermodel, Kate Moss to front the campaign. Appearing more youthful than ever, Moss stares intently into the camera, pulling down the cup of her pink, lace bra to reveal a strategically placed ribbon. “The main idea was to create something that initiates awareness for women to keep healthy. So we decided to make something stylish, with an eye catching pop of colour so that even just opening your drawer and even if you see it and don’t wear it, it’s a reminder,” the designer said.