Although gift-giving might be the last thing on your mind in January, what if the gift was for you for no reason at all? Sound better now doesn’t it? Jo Malone’s latest campaign celebrates the art of giving someone a present for no reason at all. Appropriately titled #JustBecause, the campaign wants to promote the act of kindness to help everyone beat the traditional January blues. All you need to do is go into one of the Jo Malone boutiques, choose a product and personalise the note card. In return, you’ll receive a bespoke, beautifully packaged gift-what more could you ask for?