I’ve lost count how many times I’ve made a 1am purchase and filed it under “Instagram made me do it”. It’s usually a jumper dress here or photo frame there, but last month there was a wave of Instagrammable beauty products I’d been trying not to buy for fear of denting my debit card. As a true testament to the world we live in now, I didn’t know what all of them did or if they were even right for my skin or something that I needed. They looked beautiful and I needed them on my dressing table or at the very least on my grid.
It wasn’t until I started stockpiling my shopping bags that I realised what a steal they all were! When it comes to beauty products I’m like a magpie – anything shiny, new and over-priced I have to have it. If it costs me a week’s food shopping then it must be good, right? But there’s a lot to be said for high street beauty – it’s definitely having a moment right now and when they look this good who can complain? So, I thought I’d share my favourite Instagrammable beauty products from the high street with you so you can see what all the fuss is about.
The Sanctuary Spa Wet Skin Moisture Miracle, £8
Who doesn’t love a bit of rose gold on their feed? Not only does it give us serious interior goals, it also adds a luxe feel to our grid. Aesthetics aside, this in-shower moisturiser works with damp skin to lock in moisture and give your skin a lovely hydrated finish.
Iconic London Highighter, £30
I’m not sure if I have enough time to tell you all the reasons why I love this product so much. With its pearlised formula and just enough glow to give you the most beautiful complexion, there is a reason why it’s been hailed as THE beauty product of Instagram. As a relatively new brand on the block, Iconic London is gaining serious Insta inches with beauty bloggers and no flatlay is complete without their gold and blush make-up brushes.
Bourjois Rouge Edition Aqua Lique, £7.99
Small, minimal and oh so glossy, Bourjois have ticked all the Instagrammable beauty product boxes with their Rouge Edition line. You can find out why I got hooked on these little gems HERE but in the meantime, let’s just stare at their prettiness!
Ouai Texturizing Hair Spray, £10
I don’t know how or why this brand is so wonderfully cheap but oh so cheap it is. Along with Glossier and The Ordinary, Ouai is firmly in the ‘less is more’ camp and founder of Ouai, Jen Atkin sums it up perfectly when she says that we are all “over-stimulated consumers”, in need of simple, clean and well-thought out products. The result? Ouai.
Rosie for Autograph Sheer Finish Complexion Enhancer, £18
When a supermodel launches her own make-up line you know it’s going to be one heck of an Instagrammable beauty product. Quickly absorbed with a sheer, barely-there coverage, it gives instant hydration and lasts all day. It might be a little too light for winter but it sure does look pretty.
Toni & Guy Leave In Conditioner, £7.75
Black, white and grey with a promise to tame my unruly waves? Sign me up. Of course, it’s not its frizz-control that makes it a firm favourite for the grid, its the bold lettering and monochrome colour palette that makes it a You Tubers dream.