H&M isn’t a brand you’d normally associate with beauty, but the high street store is certainly upping their game in the make-up stakes. With a new collection hitting stores in the Autumn, you can expect to see skincare, body and haircare in addition to make-up accessories which will hit 900 stores across the world.
The beauty range will be split into two divisions: a premium line, and a ‘Conscious’ line, which will feature organic products certified by Ecocert. Hurrah! The Swedish brand will also announce a new designer collaboration in November, so watch this space!