COAST GETS A MAKEOVER UNDER NEW DIRECTION

When Kate Bostock took the reins of Coast after leaving Marks & Spencers as head of clothing, there was high hopes that she could make it more than a go-to for occasion-wear. And with the help of supermodel Arizona Muse as the face of their new campaign, it seems that Kate’s serious about taking the brand in a new direction. Staying true to the company’s roots, the new collection still features elegant maxi dresses with a modern twist but also incorporates more chic separates such as blouses, waterfall waistcoats and tailored trousers.

I’ve got a couple of Coast dresses hanging in my wardrobe (mostly as a result of being a bridesmaid) and they make truly beautiful gowns and cocktail dresses but it’ll be great to see another Whistles-style brand on the high street to bridge the gap between casual and occasionwear.

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