It all started with Cara Delevingne. It often does. But since Brooke Shields, there hasn’t been such a strong eyebrow influence. Ever since the Brit model burst onto the scene we have been obsessed with our eyebrows – their colour, shape and, most importantly, their bushiness! This explains how the brow industry is worth £20 million and the average woman spends over £200 every year on products to perfect hers.
Benefit has been a major player in this beauty trend with over half of brow products bearing their name. So it’s no surprise that the high street brand has launched a special six-piece collection complete with new packaging. So what can you expect? Here are some of the highlights…
Precisely, My Brow Pencil, £18.50
We may be used to pencilling in the gaps of our brows but this new gel formula changes everything. Not only does it last 12 hours, it also gives the most realistic effect.
As the most precise tool in your kit, this angled brush gives you coverage exactly where you need it.
3D Browtones, £18.50
You’d never know you needed a brow highlighter until you use one, then you’ll be totally addicted.